The evidence is clear that significant increases in excise taxes, that lead to price increases, have consistently proven to be effective for reducing tobacco consumption.
Legislation proposed by Senator Julian Cyr and Representative Marjorie C. Decker would close the tax loophole on nicotine products like the oral nicotine pouch. Rising in popularity nationwide, oral nicotine pouch sales have increased by 700% when comparing the last five months of 2019 to the first three months of 2022.
Decades of evidence shows that increasing taxes on tobacco products is the most effective measure for reducing tobacco use. When tobacco becomes less affordable, fewer youth start and more adults quit or cut back.
The impact of tobacco taxes is strongest on youth. Closing this tax loophole will help prevent young people from starting to use these products.